As Nite Ize LED products have been flooding the market, they have relied on me to help with their imagery. Alan DeGrand brought me the fabric in a random color and a few existing products and . turned me loose.
I modeled the can, the drink wrap and brought the glow in using After Effects and Photoshop in post. Once textured with the fabric including the metallic ink details, I was given the direction for the packaging angle.
While the product was in production, we prepared the artwork and the product was launched. The product won Outside Magazine’s “Gear of the Show” at Outdoor Retailer Spring 2018